21 examples of written calls to action and 3 rules for effective CTAs (2023)

21 examples of written calls to action and 3 rules for effective CTAs (1)

Do you want to entice your readers to buy?

Or maybe attract more subscribers to your newsletter?

Or maybe watch your conversion rates explode?

All you need is the right call to action (CTA).

Calls to action not only provide clarity to your prospects, but alsoyour marketing campaignsmore effective.

I have a ton of CTA examples that you can steal for your own campaigns. I will also highlight three essential aspects of an effective call to action.

They work across all advertising channels, both traditional and digital.

Let's start!

What is a call to action (CTA)?

A call to action is an invitation for a user to perform some desired action. You often see examples of calls to action inpersuasive writing🇧🇷 Once a brand has made its point in a blog post or video, for example, it will often include a call to action at the end.

A political action group might write an article about the importance of voting in the upcoming elections, for example. The article will likely end with a call for readers to register to vote with a link to a voter registration form.

You will also see a call to action button on home pages, in the right panel or even above the navigation bar.

A business will place them anywhere it knows its readers are looking for, to invite them to sign up, search for products, enter information, or other desired results.

How do you write a call to action?

Before writing your call to action, determine the goal you are trying to achieve:

  • Do you want to increase subscriptions?
  • increase sales?
  • Move readers to other content?

once you knowWhatyou want to do, you can thinkas thebetter do it.

The best calls to action are short and use strong verbs.

They speak directly to the user. Instead of weaker calls to action likeClick here,An example of an effective call to action will use more specific words that speak directly to the desired result:

discover your best life

Join our community

Book your next adventure.

Here's a look at some different CTAs.

21 examples of written calls to action and 3 rules for effective CTAs (2)

In fact, NPR has great call-to-action examples all over the page. At the top, a bright red button invites you to learn more about the car donation program. Just below, a red heart (clearly implying you have one if you click) appears over the word "donate".

In the blank space below, NPR claims they have the support of listeners and includes another link to make a donation.

All of these CTAs have one purpose: to get people to donate money to them.

Examples of traditional calls to action

First, let's look at some examples of magazine direct mail promotions.

Many of them are from magazines that encourage readers to start or renew a subscription. More specifically, they are one of the inserts that often fall out of pages during reading and look like this:

21 examples of written calls to action and 3 rules for effective CTAs (3)

There are three aspects that all of them have in common. Some are more obvious in their execution than others, but they all take a similar approach to driving action.

See if you noticed them as you read this old call-to-action line, and I'll recount my findings below.

Sales and Marketing Management Magazine

So if you've been waiting for the perfect time to take advantage of this opportunity, now is the time. Submit your free number today.

out of magazine

Discover the exciting world that exists. Sign up today.

success magazine

Experience SUCCESS! Send me the form at the top of this letter and I'll send you the next issue of SUCCESS completely free of charge.

Harper's Magazine

Can I send you a free copy? There are no obligations attached to my offer... Please let me know if you will accept my offer before January 31st.

House and garden

So, surrender to so much emotion, for so little! Take advantage of our "White Summer Sale" and save on an HG subscription today.

Anythingwhat's moreexciting, right?

However, to be honest, those were some of the most creative. Most read like this:

  • Send me your acceptance today.
  • So act now. Postage is paid and you have nothing to lose but a great garden to gain!
  • DON'T SEND MONEY NOW! But please send your card today!
  • So if you're looking for knowledge, a rewarding adventure, and the edge that a future perspective can bring, send the enclosed card today!

Do you see the pattern?

A call to action is usually the final instruction for a reader, so it makes sense that for similar products this instruction would be basically the same.

After all, when it comes down to it, each of these magazines needs readers to send in an "attach card" to earn a subscription.

So without that directive, it wouldn't matter how well written the rest of an ad copy is. Even if a recipient liked it, if he didn't know how to send the registration card, the campaign would be a waste.

Of course, this specific example is exclusive to print campaigns.

youNeversee a digital marketer requiring users to submit something to convert.

And I shudder to think of the abysmal conversion rates if they did.

Still, there are three things that almost all of the above examples include that are important to any call-to-action, regardless of format:

21 examples of written calls to action and 3 rules for effective CTAs (4)
  1. A non-binding statement that eliminates or reduces risk. In many cases, they ask for a free trial instead of a purchase. In other words, “try it, you'll like it”. This gives people the confidence to buy.
  2. They all contain some version of "Submit your acceptance card." This is simple usability. You have to tell people what to do next. Today, I would say, "Click the button below."
  3. I encourage you to respond immediately. This is the standard direct response. Don't give people the option to wait and think about it.

Together, these three elements form a simple and direct request that asks little of the consumer.

And for most businesses, this is ideal.

Now, let's take a look at how these elements translate into digital campaigns.

Adaptation of Traditional Techniques to Digital Formats

When marketers started using digital channels to reach their customers, it was a logical choice to simply replicate their print campaigns in a new format.

After all, why would they spend time rewriting and redesigning what already worked?

That's why some of the earliest digital marketing campaigns and their CTAs mirrored good old direct mail ads perfectly.

These ads had a nearly identical approach to copy and simply replaced the "send card attachment" directive with a link or button.

For example, take a look at this initial email campaign from Stansberry Research'smillionaire retirementpromotion:

21 examples of written calls to action and 3 rules for effective CTAs (5)

Today this may seem old fashioned and spammy.

But based on the three call-to-action elements we covered above, it checks all the boxes:

  • No Commitment: "TRY" is in all caps, email offers a full refund.
  • Ease of Use: Readers are directed to click "Subscribe Now."
  • Immediacy: The copy includes the phrase "immediately" and the CTA button uses the word "Now."

Again, this approach may not work today.

But the fact that many early digital campaigns were remarkably similar to their print predecessors wasn't necessarily a bad thing.

Consumers were used to direct mail ads, and keeping the content basically the same probably made them more comfortable with the move to digital.

They were already familiar with this copy style, so the only change was that they could now click a button instead of performing a more complex action.

For example, check out this ad from another previous digital campaign forPrevention Dance it out!Serie:

21 examples of written calls to action and 3 rules for effective CTAs (6)

The graphic here makes the ad essentially look like a mail merge, except that it tells users to "click" instead of submitting something to reply.

Also, in keeping with the best practices above, it encourages readers to "Try it free for 21 days!" instead of asking for an immediate purchase.

From here, some advertisers decided to simplify their calls to action by moving from print to digital.

CThe magazine, for example, relied heavily on the "why not" approach in its print campaigns.

The basic idea here is that by addressing readers' concerns and removing all barriers to action, you create a sense that there is no reason not to try a product or service. In theory, this increases the chances that potential customers will take action.

Here's how they used this logic in an old mail merge:

“This offer may not last long. so askCnow - and see what you think of its free edition. After all, with so much to gain and absolutely nothing to lose, shouldn't you at least check it out?

The effect they hope to achieve here is clear. By promising that readers have "everything to gain" and "absolutely nothing to lose," they are trying to create the feeling thatnoacting would be an illogical choice.

If you're worried that your call to action isn't compelling enough to make readers want to take action, this can be an effective strategy. It essentially aims to change the user's mindset from "why" to "why not?"

AsCmagazine switched to digital, they continued to use that approach. But they adjusted it to take advantage of the immediacy that comes with digital campaigns.

Just take a look at this advertisement for the 1-2-3 Shrink diet program:

21 examples of written calls to action and 3 rules for effective CTAs (7)

Of course, a similar announcementcould haveI worked at the printing press.

But instead of asking potential customers to pay $4.00 and wait a few weeks to receive the program, they offer it immediately after payment.

For a reader who is already interested in this program, this is a very low barrier to entry. They could have the diet plan insideminutes,and all that stands in their way is a few bucks.

Then why not?

There is no important reason why they do not want to act.

miCThe magazine was not the only brand that took full advantage of this ability to get immediate responses.

another magazine,Me Audi, tried to entice readers with more than just a signature on its calls to action. Here's an example of one of his old pieces of mail:

“To start receiving AUDUBON right away and enjoy all the other benefits of being a member of the National Audubon Society, simply return the attached form.”

The ad makes brief mention of "all the benefits of membership." For a reader who knew what these membership benefits were, this might have been an attractive offer.

But even if they returned the membership card right after receiving this announcement, I would be inat leasta week, and probably longer, until they started to see some benefit.

With digital marketing, all that has changed.

Even without direct mail, advertisers were able to make offers that had immediate benefits for their target audience.

For example, take a look at this "Off the Grid" startup promotion from Banyan Hill Publishing.sovereign investor:

21 examples of written calls to action and 3 rules for effective CTAs (8)

In this case, the company encouraged users to reserve their spot “today!” and promised the first installment of a series of emails immediately.

this was ahugeimprovement over requiring potential customers to wait weeks for information. Also, the idea of ​​immediate gratification is verymore attractivefor most of us.

The ad also promises there's "no obligation," includes a clear guideline to "enter your email address below," and encourages readers to take action "today," which means you tick all the boxes for a call to the effective action.

It's also important to note that in many cases, digital ads can convey much more information in a smaller space.

This is because they don't have to spend as much time explaining complex directives.

For example, take a look at a copy of an old Earthwatch promo:

“Do you have some free time? One week? One month? A summer?

Come and volunteer for a nature conservation project, an environmental project in the tropics, an archeological dig abroad.

Or, if you're busy right now, cheer us on from the sidelines.

If our organization sounds like something you'd like to be a part of too, either by actively participating or cheering for us from the sidelines, I urge you to submit the order form ASAP... so your adventures can begin with the next edition. from EARTHWATCH”.

The copy here is quite convincing. After all, who doesn't get at least onelittle bitExcited at the thought of embarking on an adventure in the tropics?

Plus, it does a good job of offering a few different options.

Spending a week, a month, or a summer on an outdoor conservation project or archaeological dig is simply not a viable option for many people. So it makes sense that Earthwatch would also encourage readers to take the simpler action of signing up.

Still, that's a lot of copy for what you're asking for. If the same offer had appeared in a digital campaign, it probably could have beenmuchmore concise

For example, take a look at this email campaign from Early to Rise:

21 examples of written calls to action and 3 rules for effective CTAs (9)

There's still a lot of copy here, but it's all relevant to the campaign goal of enticing readers to click on any of the links.

It explains exactly what they can expect to earn by clicking and why the company is qualified to deliver the promised information.

Of course, many of today's consumers would be skeptical of a company offering the "billionaires' secret."

That's right.

But remember, this is a campaign from the early 2000s, when most people weren't that skeptical of anything they read online.

In that context, this email worked and was probably very effective in generating clicks. and the readers whofezclick any link directed to this dedicated landing page:

21 examples of written calls to action and 3 rules for effective CTAs (10)

There's nothing on this page other than a CTA and a field where readers can enter their email address to gain access to the company's so-called "secret sauce."

So once the reader gets this far, they don't need to spend time reading lines of complex text. There is a simple question, and if the reader's answer is yes, he knows how to act.

Such a simple call to action probably wouldn't work in a traditional campaign because it doesn't fully explain what exactly the product is or how it benefits the user.

But with digital campaigns, where users are already familiar with a product and just need to be encouraged to take one final action that delivers immediate results, simplicity works.

In fact, at this point, saying that simplicity works might sound like stating the obvious. But that wasn't immediately clear to many early marketers who switched from print to digital.

There was a clear learning curve as the industry changed.

For example, another problem that many traditional marketers found challenging when switching to digital campaigns was finding a balance between weak and strong CTAs.

Today, most people arefamiliar enough with digital marketinglet them know what is expected of them when they land on a landing page. Most of us naturally know how to lookbig colorful buttonswith a clear call to action as they are now a landing page staple.

If your page doesn't include an obvious call-to-action, you risk losing potential customers.

For example, take a look at this Rich Dad Education home page.

21 examples of written calls to action and 3 rules for effective CTAs (11)

What, exactly, is this page directing visitors to do? What is the call to action?

The only real directive on this page is "Choose your city". But what is the benefit of taking this action? What does it require from the user? And is there immediate feedback?

It's hard to say, because the page doesn't include details about this directive. In this case, I would say that the page does not have any calls to action.

There is nothing attractive, risk-reducing or profit-oriented. So there's little here to compel anyone to answer.

This makes for an ineffective landing page. or at least notnarrowlyas effective as it could be with a clear CTA.

But on the other hand, some digital marketers also make the mistake of making their CTAs too strong. I do not want to say that they presentwhat's moremany benefits, or do itwhat's moreobvious what a reader has to gain. That would be extremely difficult to do.

Instead, they try to force users to convert by making it the only action they can take on a page.

For example, take a look at this old Joss & Main popup:

21 examples of written calls to action and 3 rules for effective CTAs (12)

If a user lands on this page and is ready to join (or is already a member), this is likely to be extremely effective in converting them.

But what if a visitor isn't ready to take that step? What if they just want to browse the site and see what the company has to offer before becoming a member?

Well, that's too bad, because the popup blocks the rest of the content on the page until they share their email.

This means that the user will be stuck if they don't want to respond. They can "apply now" or opt out.

This example call to action is a bitvery high blood pressure.

It makes sense to encourage new visitors to sign up, but this ultimatum-style popup probably cost the company at least a few customers who would have signed up if given the chance to make that decision on their own.

Fortunately, many companies have learned to strike a balance where they guide visitors to action without forcing them to do so.

Now, let's take a look at how Joss & Main is gaining new members today. Instead of requiring visitors to enter their email upon arrival, they allow them to freely browse your products without a pop-up in sight. Users can learn what the company has to offer and determine if they are interested in buying whenever they want.

They can also add multiple items to their cart as they browse. So when they click on the cart icon, presumably to start the checkout process, they are taken to the following page:

21 examples of written calls to action and 3 rules for effective CTAs (13)

Here, they need to enter their email address to make the purchase.

But for a user who is already prepared to spend money and complete a transaction, this isn't much of a request. In fact, it's a necessary step in the eCommerce sales process, as customers often receive order confirmations and shipping updates via email.

By moving this requirement later in the sales process, the company removed a barrier that likely cost them a significant number of customers in the first place.

Of course, this is just one of the many lessons marketers need to learn to effectively shift their campaigns to the new digital landscape. We are sharing great sales call to action examples in this article. So use them to your advantage!

And while some of them may seem obvious in hindsight, it's simply because most of us are already familiar with the standard "best practices" involved in creating online campaigns.

21 examples of written calls to action and 3 rules for effective CTAs (14)

What makes a good call to action? 3 things a CTA should include

From the days of magazine postcards until now, marketers have managed to boil down an effective CTA to three elements:

  1. A statement without commitment
  2. Some updated version of "submit your acceptance card"
  3. sense of urgency to respond immediately.

Let's look at some sample calls to action for each of these elements.

A non-binding statement that eliminates or reduces risk

The Care.com CTA lets you know right away that you can search the site for free. This means site visitors don't have to compromise before evaluating whether or not Care.com is the right portal for them.

21 examples of written calls to action and 3 rules for effective CTAs (15)

They all contain some version of "Submit Your Acceptance Card"

Litworth's call-to-action text is to the point. Apply with them (ie mail acceptance card) and a writer will find paid posts.

For those who don't know, not all posts are paid, so this is a very striking CTA. They continue to attract by listing all the benefits of subscribing. Then you find out that everything is free. You are in.

21 examples of written calls to action and 3 rules for effective CTAs (16)

I encourage you to respond immediately

Disney World is the master at creating a sense of urgency. Like most vacation destinations, they run promotions throughout the year.

If you respond before a certain date (in this case, October 8), you get a discount on your stay. That impending date is incentive enough for a site visitor to view the details and explore the vacation options at the very least.

21 examples of written calls to action and 3 rules for effective CTAs (17)

Written call to action: writing techniques for an effective call to action

We have come a long way since the early days of digital marketing. Still, the general approach taken by many traditional marketers to their print campaigns can serve as a starting point forwrite effective copy online.

And when combined with all the advantages that digital marketing has to offer, they can be even more successful in generating results.

So with that in mind, let's look at five ways you can use a traditional marketing mindset to improve your online campaigns.

1. Emphasize low risk

The first of the three common elements in previous traditional CTAs was a focus on the lack of customer obligation or risk.

From a consumer standpoint, this makes a lot of sense. The less you lose on a stock, the more comfortable you will be with the idea of ​​taking it.

And while the marketing industry has evolved, this concept hasn't changed one bit. Take a look at this CTA example for Amazon's Prime Video service:

21 examples of written calls to action and 3 rules for effective CTAs (18)

A free trial alone is enough of an incentive for many people to try the service. But beyond that, this call to action emphasizes that users can sign up "risk-free" and "unsubscribe at any time."

If a visitor has any doubts after initially landing on the page, these details can ease their fears of engaging with the service. The knowledge that they can opt-out at any time is likely to appeal to users who are worried about forgetting to opt-out at the end of 30 days.

Also, like any other digital campaign (and the rest of the examples we'll cover on this page), this ad gives visitors the option to take immediate action.clicking a button.

In this case, the user can start streaming content from the platform immediately.

And without any risk, this is a very attractive offer.

2. Strive for clarity

you can have thebetter designed landing pagethe world, with impressive graphics and an impeccable advertising strategy to attract traffic.

But if the copy on that page doesn't tell visitors why they should take action, it's useless.

The copy is what connects visitors and convinces them that they want to take action. He does this by explaining what they get out of it.

Of course, there is plenty of room for creativity in your marketing copy. An experienced copywriter can make even the least “exciting” products look interesting.

but like youdevelop your call to actioncopy, remember to be as clear as possible about what you are offering.

Innovative copy is great for livening up a page and grabbing the attention of visitors. But if you create some confusion about what that page offers, it's counterproductive.

That's why the most effective CTAs are extremely direct.

For example, take a look at this email from Buffer.

21 examples of written calls to action and 3 rules for effective CTAs (19)

To begin with, highlight theimportance of instagram for business🇧🇷 If a user isn't sure why they should be interested in learning about the platform, that uncertainty is addressed in these first two sentences.

From there, the offer is completely profit-oriented. Copy offers free information without asking for anything in return.

The reader doesn't even have to provide an email address or fill out a form. All they have to do is click a button!

And the button itself is more than just a vague and uninspiring "click here" command. Its bright blue hue immediately stands out from the rest of the email content.

Therefore, your text reinforces exactly what the reader will get (growth tips) by clicking on it. And your use of the action verbTake itIt's a great way to inspire a sense of action.

If you've ever researched ways to optimize your CTA buttons, you've probably heard that it's considered a "best practice."incorporate action verbs.

And this is true.

But if you think about the traditional CTA examples above, you'll realize that this is not a new concept in the world of marketing. Each of the mail merge examples includes some variation of the "send", "send", or "return" directive.

That's simple usability! You have to tell people what you want them to do and get them to do it.

And while the exact verbs we use today are a bit different, the basic idea remains the same.

So even when using the three principles above, based on traditional campaigns, this email from Buffer falls short.

It includes the same basic techniques that work for direct mail, but improves on them because there's no bulky paragraph with complex instructions to respond to.

Instead, they use that valuable space to clearly explain what they're offering, so that when the user gets to that simple button, they know exactly why they should click it.

3. Highlight the immediate benefits

As I've mentioned several times before, one of the biggest advantages digital marketing has over its traditional predecessors is the potential for immediate gratification.

You can provide your customers with downloadable resources, access to premium tools and services, all withinsecondsof your conversion.

This is incredible!

Of course, it is not so simple for all industries. SaaS companies, for example, may offer instant access to their full product, while e-commerce retailers and service-based companies often have a waiting period.

Still, almost any company can offer fast payment processing and order confirmation.

And who doesn't like to know that they have successfully ordered a product for their home, without leaving the sofa? (This is a rhetorical question.)

But regardless of industry and business model, any company can offer its customers some form of immediate gratification. Even if it's not in the form of your main product or service, they can provide a lead or prospect.somethingto convert.

Today, one of the most popular ways to do this is to offer free downloadable content.

For example, take a look at this CTA from Optinmonster's guide to converting abandoned website visitors into subscribers.

21 examples of written calls to action and 3 rules for effective CTAs (20)

If you're not familiar with Optinmonster, it's important to note that content like this is not their flagship product. The company sells tools to help website owners increase their conversion rates and generate more leads.

But most people won't be ready to sign up for a monthly plan during their first visit to the site.

To keep first-time visitors interested, the company offers this free guide directly related to its product and highly relevant to anyone considering purchasing a subscription to CRO tools.

After all, if someone is willing to spend their marketing dollars on a product designed to convert website visitors, why should they?wouldn't goWant free information on how to achieve that same goal?

Including this option on your website gives the company the ability to offer all visitors an immediate reward for interacting with your content.

And this is a strategy that almost any company can replicate.

Take a look at this pop up offer at Rascal Rides:

21 examples of written calls to action and 3 rules for effective CTAs (21)

The site caters to parents purchasing bicycles, bicycle accessories, and safety equipment for their children. So it makes perfect sense that your visitors would be interested in a kids bike buying guide.

Even if a visitor is not ready to select and purchase a product right away, the website still offers something that they can access immediately. Parents can start learning about factors to consider when shopping seconds after providing their email address.

So when you develop your CTAs, look for ways to provide immediate value to your visitors.

The sooner they start to see the benefits of acting, the more compelled they will be to do so.

4. Include secondary calls to action

In the previous section, you probably noticed that the instant gratification examples were not for the main products or services of these companies.

This was not by mistake.

While your site was probably designed with a specific, high-value action in mind, it shouldn't be the only action you give users the option to take. you canwantall your visitors make a purchase immediately, but unfortunately, this is not realistic.

And when you limit your site to a call to action, you're essentially giving your visitors an ultimatum: take that action or leave.

However, when you add a few extra options to the mix, you reduce the chances that a visitor will leave simply because they're not ready to accept your main offer.

The first way to do this, as we saw in the previous section, is to create additional "offers" that visitors can take advantage of for free.

The second is to simply highlight the ways a user can interact with your content.

For example, take a look at this landing page from T.C. Pharmacy.

21 examples of written calls to action and 3 rules for effective CTAs (22)

The main CTA button tells visitors to contact the business for more information.

But if someone does not want to perform this action, they will be presented with a clear alternative. The button immediately to the right of the main CTA allows you to view the company's products.

That way, they won't get kicked off the site just because they aren't far enough along in the buying process. They are encouraged to stay and learn more, which can help bring them closer to conversion.

5. Establish credibility

Today, many digital advertising platforms offer advanced targeting options that help marketers reach people who are likely to be part of their target audience.

This allows brands to focus their campaigns on website visitors who can be leads and qualified customers. It's a significant improvement over traditional options, which were typically limited to the target audience of a particular TV channel or radio station. The only advantage to this old-school marketing approach, however, was name recognition.

After all, the ads on a local radio station are probably for businesses within a 20-mile radius of you, so you've more likely heard of those businesses than the ones advertising for you on Facebook today.

So when creating ads for digital platforms, it's important to remember that even your target audience members may not be familiar with your brand.

And you have limited time to establish your credibility. Even if you advertise a free trial or other low-risk offer, you need to show your audience why they should trust you enough to take that step.

For example, check out this sample call-to-action in this Facebook ad to get a free trial of Pipedrive:

21 examples of written calls to action and 3 rules for effective CTAs (23)

First, it's important to note that this announcement is intended for an audience that is already familiar with the concept of CRM. This in itself means that they have to define the rest of their targeting options quite broadly, in addition to the other local businesses in their area.

And they show people who may not be familiar with your brand that you are trustworthy, including important credentials.

They highlight that more than "50,000 sales teams" use their product to stay organized and highlight the fact that the platform was "built by sellers for sellers."

If a reader is interested in trying out a new CRM software, that's enough information to get them interested in the free trial, even if it's their first interaction with the brand.

They know they are not the first to try the tool. And if 50,000 other companies already use and like it, there's no reason not to at least try the free trial.

How do you know if your CTA is working well?

After creating your calls to action, either by email,popup windowsor peppered throughout your blog posts, you'll want to make sure they're working for you.

You can double check using website visitor analytics tools.

Understand how website visitors interact with your calls to action

first useheat maps and displacement mapsto determine if people are responding to or even viewing your calls to action.

Adisplacement mapshows how far people scroll down your page before leaving. If they leave before scrolling down, say, a call to action at the bottom of a blog post, you'll want to make the CTA a call at the top of the post.

Aheat mapIt will allow you to see how often people interact with your call to action. If your CTA button invites readers to click for more information, the button should be a bright, warm red, not a cool blue.

You can also use visitor session recordings to viewWhyusers are interacting with your call to action the way they do.

Arecordingit will show how someone moves on the screen in real time. Attending one will help you answer questions like: “Do people get stuck in any particular place? Does it seem like they are confused about the next steps with my CTA?”

A/B testing your call-to-action buttons is a must

Once you've figured out what's wrong with a call-to-action button, it's essential that youA/B testinga solution. An A/B test will allow you to post two versions of the same CTA to see which one performs better.

If your CTA button seems to be in the wrong place, for example, you can try several placements to see which one is most effective.

Get started with Crazy Egg tools

Look at your CTAs and ask yourself, “What purpose am I trying to achieve here? How does my call-to-action message encourage my website visitors to achieve this goal?

After answering these two questions,testing and usability toolscan help you create the best CTAs possible.


Marketing has changed a lot in recent years, but the end goal remains the same. You need to get consumers to act.

CTAs are essential to make this happen. Therefore, as a marketer, it is critical that you learn how to write effective copy.

As trends change and new platforms emerge, the principles of effective writingcall to action copyremained constant:

  1. Emphasize a low barrier to entry
  2. Include a clear directive
  3. Encourage immediate action.
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